The Ultimate Guide to Choosing the Right Promotional Bag for Your Event

You’ve booked your event and sent out the invitations – but have you considered what promotional products you will be offering the eager clients who will be visiting you? Selecting the right promotional bag for your event can significantly impact your brand’s visibility and your attendees' experience. So, we’ve put together a comprehensive guide to help you make the best choice to make your event go with a bang.

Understand Your Audience

Consider who will be receiving the promotional bags. Are they students, professionals, or eco-conscious consumers? Tailoring your choice to their preferences ensures the bag will be used and appreciated. Understanding your audience’s lifestyle and needs will help you select a bag that resonates with them, increasing the likelihood that they will use it regularly.

Purpose and Utility

Identify the primary use of the bag. Is it for carrying documents at a conference, groceries, or sports equipment? Functional bags like tote bags, backpacks, or gym bags tend to have higher utility and visibility. Choosing a bag that serves a practical purpose will ensure it becomes a staple in your recipients' daily lives, providing continuous brand exposure.

Material Matters

Choose a material that aligns with your brand values and event theme. Options include:

• Cotton and Canvas

Cotton and canvas bags are durable and eco-friendly, perfect for eco-conscious events.

• Nylon and Polyester

Nylon and polyester are lightweight and versatile, ideal for sports and outdoor events.

• Jute

The famous jute bags are sustainable and stylish, suitable for trendy and eco-friendly audiences. The material you choose not only affects the bag's look and feel but also its environmental impact, aligning your brand with sustainability if that is a priority.

Design and Customisation

Your bag should prominently feature your logo and any event-specific branding. We offer free design mock-ups to visualise how your branding will appear. Consider matching your brand’s colour scheme, ensuring high-quality print for longevity, and adding extra features like pockets, zippers, and reinforced handles to enhance the bag's appeal and functionality. Customisation makes your promotional item unique, helping it to stand out and remain memorable.

Budget Considerations

Promotional bags come in a wide price range. Establish your budget early and explore options within that range. By balancing cost with quality, you can choose a bag that offers good value and meets your promotional needs without overspending.

Lead Time and Quantity

Order your promotional bags well in advance, especially if you need a large quantity. We offer express delivery options for tight deadlines, but planning ahead ensures availability and potential cost savings. Adequate lead time allows for better customisation and avoids last-minute stress.

Event Specifics

Tailor the bag choice to the nature of your event. For conferences and trade shows, professional-looking tote bags or briefcases are ideal. Sports events might benefit from duffel bags or drawstring backpacks, while retail promotions can utilise reusable shopping bags. Matching the bag type to the event ensures that it meets the specific needs of attendees and enhances their overall experience.

Following these guidelines, you can ensure that your promotional bags not only serve a practical purpose but also effectively promote your brand long after the event is over. Make your promotional items count by selecting the perfect bag that aligns with your brand’s message and values.

By choosing the right promotional bag, you demonstrate that you understand your audience, so with a thoughtful selection, your promotional bags can enhance brand visibility and leave a lasting impression on them.

Get in touch with our knowledgeable team to discuss your bag choice and help with your personalised design.