Trends and Promotional Products for 2023

Keep up with the latest promotional trends – at EverythingBranded we show you what’s hot in promotional products. 

After research, we are excited to share with you the top 2023 promotional trends for the promotional merchandise industry.

Getting involved with the latest marketing and promotion trends is a great way for businesses to receive better brand recognition. It’s a fact: people buy from brands they trust and like. So, if your business is on-trend and knowledgeable about what’s trends in 2023, there are more chances your customers take more interest in your brand.

Discover the 5 big trends towards promotional products going forward. #2023-Promotional-Product-trends

1. Sustainable and Eco-Friendly Products

One of the most talked-about promotional trends of 2022 so far, is the desire for sustainable and eco-friendly products. Believe it or not, even with COVID-19 pandemic has not only forced a lifestyle change but also helped us pursue a more sustainable future.

The reusable coffee cups and drinkware trend will continue to be strong for at least five years. Also, the demand for products made from eco-friendly materials such as bamboo, wood, rice husk and cardboard will also increase in line with this trend.

Did you know? Every year Australia dumps 130,000 tonnes of plastic into its oceans, and this goes on to indiscriminately kill marine mammals, birds and other creatures.

To go green, see our range of eco-friendly promotional products, they make the perfect gift for your loyal customers in 2023.

2. Wireless Products

As we know technology is an essential part of everyday life, which is why for 2023 tech merchandise is on trend. So make sure you carry the latest tech products for your customers.

You might be new to wireless technology, but once you experience this technology, we're sure you will never look back. Wireless charging is fast becoming the new standard for charging smartphones. Our wireless charging allows you to put your logo on display all day while providing patrons with a convenient and exciting experience in your business or venue.

Did you know? The average Australian is listening to music 3-4 hours a day - which is more than watching TV, driving or eating breakfast.

To keep it connected, explore our range of promotional wireless earbuds and headphones.

3. Drinkware

In 2022 drinkware products witnessed huge growth in the market, especially with the introduction of reusable and eco-friendly properties. As we move into this year, we will continue to see a rise in demand for drinkware along with an increase in demand for drinkware accessories such as glassware, bottle openers, cooler bags and more.

Did you know? Australians use an estimated 1.84 billion single-use cups every year and 70% of these are not recycled. By purchasing reusable coffee cups, you will be helping the environment and our oceans by keeping these plastic cups out of landfills and rivers.

Don’t leave your clients thirsty, we have plenty of promotional drinkware to choose from. 

4. Outdoor Products

After COVID-19, many Australians have become more interested in travel. According to analytics, more and more people have been booking trips, in an attempt to make up for the lost time. With more people camping, bushwalking and heading to the beach, more demand for practical products. So when you consider using outdoor products they will be functional and serve your promotional purposes. Which makes perfect sense because it's been such a huge hit so far. Endorse your company with promotional beach balls and beach accessories, beach totes and bucket hats, towels and flip-flops, people will love them!

Did you know? The camping segment in Australia & Oceania is projected to grow by 13.45% in 2023-2027, resulting in a market volume of US$1.27bn in 2027.

For holiday camps, leisure venues and beaches, our range of outdoor promotional items is a great way to promote your business.

5. Australian-Made Products

It’s not a cliche but we understand supporting local businesses can help stimulate the economy. Even though not all of our products are produced in Australia, there are still plenty of incredible options that can be decorated with your logo. That's why we've created a category for promotional products made in Australia for attending proudly local businesses.

Did you know? Small businesses continue to dominate the Australian economy, with 99.8% of all Australian businesses considered small to medium enterprises.

Support local businesses in Australia by purchasing promotional products made in AUS here.

For further information on our range and the latest trends contact our team via the chat service or give us a call at +61 1800 010 408.