How to Effectively Use Promotional Products?

Promotional products are around us all the time and we may not even notice that we are impacted by the messages and brands we see in our day-to-day lives. However, it is proven that these products help brands stay at the top of people's minds resulting in a high recall rate and brand loyalty. The opportunities to use branded products are endless, but examples of where their impact can be maximised include events, tradeshows, client meetings and giveaways.

Promotional products make terrific giveaways whether they may be given away at events, to existing customers to win their loyalty, to business visitors for them to have something that reminds them of your brand or gifting employees to boost morale. Using branded products at events is a genuine way to gain impressions and a marketing strategy that strengthens your brand image.

Impress your clients in your next meeting by giving away some promotional merchandise while making sure to have plenty of promo products around your office space to portray an image of a professional workplace with a strong brand identity. By also carrying your brand’s colours from your logo and existing branding onto your products, you can enhance your brand recognition which is fantastic for building trust amongst your clients.

Have you got a new employee joining your company soon? Welcome them to the team with custom swag to make them feel they immediately belong. For existing employees, corporate gifts, Christmas gifts or giveaways can help establish a positive work culture. And when given at a milestone or event, they can let your team know that their work is appreciated. Giving your team something physical will enable you to emphasise that their effort was deserving of recognition beyond the standard words of praise showing a little more recognition. Additionally, having your brand logo or company slogan on a personalised product such as an award will guarantee a celebration unique to your business.

Giving away branded merchandise to potential customers increases the chance of them becoming your customers due to the brand recognition this form of marketing creates. This way you can also build a relationship that lasts beyond a meeting or event. Business merchandise enables the association formed in the office to continue once the client or visitor has left, from which your company will gain repeat business along with brand awareness.

You can hand out your personalised products at company events to stand out from your competitors and build a bond with your visitors and clients. Leave no one to go home empty-handed! There’s a product for everyone here at Everything Branded all of which can be printed with your logo.

Even if you simply have an upcoming event you need wholesale promotional products for, you can browse our range of promotional swag and you will be sure to find one that is perfect for you! Regardless of your industry and requirements, we will have something for you.