How to Choose the Perfect Tote for your Business

With a seemingly endless variety of branded merchandise, it can be tough to narrow your choice to one particular item when looking to boost your marketing arsenal. However, if you've decided that a tote bag is the ideal medium for maximising your brand's visibility, you'll still need to invest some time into selecting the tote that best suits your promotional objectives. This is where our helpful customer support team steps in!

Thanks to our extensive experience, we can guide you towards the most effective, high-quality, and eye-catching promotional tote bags that are sure to be a hit with your customers.

The History of the Tote Bag

First, a short history lesson. Where did the tote bag come from? Known for its simplicity and versatility, the minimal design with over-the-shoulder long straps can trace its origins back to the 17th century, though it became widely recognised in its modern form in the 1940s when L.L. Bean introduced the Ice Bag, a sturdy canvas bag designed for, you guessed it: carrying ice. Its transformation into a popular fashion accessory and promotional item, however, took off in the 1960s, when the tote was embraced for its practicality.

Over the decades, the tote bag has evolved from a utilitarian item into a statement piece, reflecting both personal style and social consciousness, with its use expanding from food shopping to a stylish accessory for all occasions. Even couture fashion houses are getting in on the act, producing their own tote bags for fashionistas to proclaim their brand allegiances.

At EverythingBranded Australia, we have a huge variety of shapes, colours and materials to choose from to help make your brand stand out.

Here are a few tips for choosing the best tote bag for your business objectives.

1. Define Your Objective

Start by defining the primary purpose of the tote bags. Are they for a trade show, a corporate event, or as a thank-you gift to loyal customers? Your objective will influence the design, quality, and type of tote bag you choose.

2. Know Your Audience

Understanding your audience is crucial. Consider the demographics of your target market, including age, gender, interests, and lifestyle. A tote bag that appeals to a young, eco-conscious demographic might differ significantly from one aimed at corporate professionals.

3. Material Matters

The material of the tote bag not only affects its durability and functionality but also its environmental impact. Options range from cotton and canvas tote bags, and jute to non-woven polypropylene and recycled PET. Each material has different benefits, so choose one that aligns with your brand values and your audience's preferences.

4. Size and Functionality

Consider the intended use of the tote bag. Will it be used for food shopping, carrying books, or as a general carryall? The bag's size and functionality should match its intended use. Features like zips, pockets, and adjustable straps can add value and utility.

5. Design and Customisation

The design of your tote bag should reflect your brand identity. This includes your logo, brand colours, and any message you wish to convey. Keep the design simple yet striking. The placement of your logo is also crucial; it should be visible but not overpowering. Remember, a well-designed tote bag can turn into a walking billboard for your brand, so the design needs to be eye-catching and impactful.

6. Quality and Durability

Quality should never be compromised. A durable tote bag ensures longer use, offering more value to the recipient and more visibility for your brand. Additionally, a sturdy bag reflects positively on your brand's image and commitment to quality. Remember also when choosing your printed branding, that your customers could be using your tote bags long into the future, so make your design count!

7. Budget Considerations

Your budget will significantly influence your choices. However, investing in the best quality bag you can afford yields better returns in terms of brand exposure and customer appreciation. After all, the branded tote bags you give to customers will represent your company in their eyes. Always seek the best value for your investment, considering both cost and quality.

8. Sustainability

With growing environmental concerns, opting for eco-friendly materials and sustainable production processes can enhance your brand's image. It shows your commitment to social responsibility and can resonate well with like-minded consumers.

By following these steps, you can choose the perfect personalised tote bag that not only promotes your business effectively but also adds value to your brand and resonates with your target audience.

We’re here to help you with your choice of branded tote bags, get in touch with our helpful team today!