7 Things To Consider Before Buying Promotional Products

Promotional products are a powerful tool for impactful offline marketing. However, to create a successful promotional product, good planning is essential. With the right preparation and consideration, your products can be an incredible way to spread your brand’s message.

Some factors to consider before purchasing your promotional merchandise are:

1. Type of product
2. Your budget
3. Colour choices
4. Your message
5. Print placement
6. Where and how?
7. Samples

Type of Product

You also want to make sure that your promotional products are going to last—and not just for a day! If your item is going to be used frequently, then it needs to be made of sturdy materials that won't break down easily. When thinking about what materials to use, don't forget to review the condition that they'll be used in.

For example, if your product is going to get thrown around a lot or get wet frequently, plastic might not be the best option—it could break more easily than other materials like metal or glass.

If you want something used less frequently or occasionally throughout the year (such as Christmas), then consider choosing seasonal products, since these items tend to get tucked away for long periods of time before being pulled out again later down the road. When you're choosing the colours for your promotional products, it's important to make sure those colours align with your brand. This will contribute to a cohesive and professional image for your business.

Your Budget 💰

This would consist of the number of people you would like to target, the number of colours required in your printing, and the type of product. Consider the number of people you want your products to be in the hands of. Planning how many people you will give products to is very important as it will help in setting your budget for spending on your promotional merchandise.

The more people you are buying products for, the less it is expected you will be able to spend per person. For example, at a tradeshow, your focus may be on getting your products into as many people's hands as possible.

On the other hand, if your target is people attending your conference, it may be worth going for products that are on the more premium side with a higher price per unit.

After concluding how much would be appropriate for you to spend per person, you can work on finalising your budget.

Choose Colours that Align with your Brand 🎨

When choosing colours for your promotional products, you should also keep in mind what kind of product they are—for example, if you have chosen to go with promotional pens, do you require a specific colour ink? If you are going for a folder, does it come with coloured paper?

Decide what you want Printed on your Merch

There are many options for customising your merchandise beyond the standard logo design. However, this may be what you’re after if you are looking for professional-looking uniforms.

A fun option could be a funny image, slogan or phrase, if you are after something practical, include your contact details. It all comes down to what message you want to portray to your recipients, so be sure to pick something that matches your campaign and business goals.

Design and Placement of your Message 🖌

The design and placement of your message can impact the effectiveness of your custom products. Choose a design that is simple and easy to read and consider placing the logo in a prominent location on the product so it can easily be seen for maximum brand exposure.

You Have a Product, and You're Ready to Give it Away. Great! But How ❔

There are endless opportunities to give away your promo items but for your promo to be most effective, you need to decide where the best place is for you to give them away. It may be useful to brainstorm these ideas and consider where your target audience will be, this can vary from in-person events to social media giveaways.

You may want to consider bundling products for an event or give them away as a bonus for purchasing from your new range.

Sample Requests

If you are looking to purchase a huge bulk order, and if you have made sure to leave enough time, the best option would be to request a sample of your final chosen product design. You may have finished with a couple of designs, so the ideal scenario would be to request a sample of each type. This will make sure you are fully happy with your design and will let you know if the design is worth committing to or not.

Each of these factors will be unique to your business needs. Having a good understanding of what promotional products are on offer and how they can benefit your business will give you a great starting point.

Need Some Help? 📞

If you would like assistance in choosing your promo products, contact us! Our dedicated team will be happy to help you through choosing the perfect product for you. Once you have decided on a design, our design team will provide visuals for you to get a good idea of how your products will look, saving you time by ensuring you are happy with the product before finalisation. Not happy with the design from your mock-up? No problem! We will happily provide you with unlimited free visuals for your product until you are 100% happy with how it looks.