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Home /  Blog / Merch ideas / The Stubby Holder: An Aussie Icon

The Stubby Holder: An Aussie Icon

22nd May 2024 in Merch ideas

The stubby is an Australian icon. These short, wide bottles typically used to hold beer, differ from their taller, slimmer counterparts in the rest of the world due to their compact shape, making them easy to handle and store. To many, the stubby represents a beloved tradition of social drinks with friends at barbecues, beach outings, and sporting events.

The stubby holder is designed to keep these iconic bottles cold and is equally entrenched in Australian culture. Stubby holders can be made from insulating materials like neoprene or foam, which maintain the beverage's temperature and prevent condensation from making the drinker's hand cold and wet. The stubby holder is a staple at nearly any social gathering where stubbies are present, making them excellent vehicles for promotional branding.

Promoting your business with custom stubby holders is a fun and effective marketing strategy. By printing your logo or message on these practical items, you can increase brand visibility and create memorable impressions.

Why Choose Custom Stubby Holders?

Wide Appeal

Stubby holders are a staple at social gatherings, sporting events, and outdoor activities. Their widespread use ensures your brand reaches a broad audience, making them ideal for any business looking to expand its reach.

Practical and Reusable

Unlike many promotional items that are used once and chucked away, stubby holders are reusable, providing ongoing exposure for your brand. Every time a customer uses the holder, they’ll be reminded of your business, reinforcing brand loyalty and recognition.

Versatility

Available in various materials like neoprene, foam, and stainless steel, and customisable with different colours, logos, and messages, stubby holders can be tailored to suit any marketing campaign or event theme. This versatility ensures that you can design a stubby holder that perfectly aligns with your brand’s identity.

Effective Marketing with Stubby Holders

Event Giveaways

Hand out custom stubby holders at trade shows, festivals, and corporate events. They make great giveaways that attendees will appreciate and use, keeping your brand in their hands and minds. Event attendees are more likely to remember your brand when they take home a useful and practical item like a stubby holder.

Corporate Gifts

Use branded stubby holders as part of a welcome pack for new employees or as gifts for clients. This adds a personal touch and enhances your professional relationships. Giving a high-quality, branded item shows that you value your clients and employees, fostering a positive impression of your company.

Retail Promotions

Offer stubby holders as a gift with purchase. This not only incentivises sales but also ensures your brand is seen every time the holder is used. Customers will appreciate the added value, and the stubby holder will serve as a constant reminder of your brand.

Design Tips for Maximum Impact

Bold Logos and Colours

Make sure your logo and brand colours stand out. High-contrast designs are more noticeable and memorable. A well-designed stubby holder with bold branding can become a talking point at social gatherings, further spreading awareness of your business.

Clear Messaging

Keep the text concise and readable. A catchy slogan or tagline can enhance brand recall. The clearer your message, the more likely it is to be remembered by those who see it.

High-Quality Materials

Choose durable materials that reflect the quality of your brand. Neoprene is a popular choice for its insulation properties and durability. High-quality materials additionally ensure that the stubby holders last longer, providing prolonged exposure for your brand.

Environmental Considerations

Opt for eco-friendly stubby holders to align with sustainable practices. Recycled fabrics reduce environmental impact without compromising on quality or functionality, for example. Choosing eco-friendly options can also enhance your brand’s reputation among environmentally-conscious consumers.

Choose custom stubby holders for a smart promotional tool that combines practicality with effective branding.

Visit EverythingBranded and check out our extensive collection to find the perfect stubby holder for your next campaign.

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