The Bledisloe Cup: Get your brand ready

Get your brand ready for the thrills and spills that the Bledisloe Cup is sure to provide, with the mighty All Blacks taking on the formidable Wallabies in an epic showdown. This legendary rugby rivalry, dating back to 1931, has become a symbol of fierce competition and national pride. Who knows, this could be our year! Whatever the outcome, we'll show you how you can leverage this exciting contest to promote your organisation using tailored branded merchandise.

What’s the Bledisloe Cup all about?

The Bledisloe Cup was named after Lord Bledisloe, the governor-general of New Zealand, who was a passionate rugby fan. This prestigious cup was commissioned by Lord Bledisloe to fuel the rivalry between the All Blacks and the Wallabies, two rugby powerhouses from across the Tasman Sea. Since then, the Bledisloe Cup has become a highly anticipated event, capturing the hearts of rugby enthusiasts worldwide.

The competition features a series of matches played annually between the All Blacks and the Wallabies. In most years, it consists of an exhilarating three-match series that keeps fans on the edge of their seats. However, during Rugby World Cup years, such as this one, it becomes a two-match series to accommodate the global tournament. Notably, two of these matches are played as part of the Rugby Championship, intensifying the stakes and showcasing the finest skills of both teams.

Branded gifts to celebrate the competition

Hotly anticipated competitions such as the Bledisloe Cup unite the country behind our team, in this case, the Wallabies, so by ordering branded products to celebrate the matches, you tap into national pride and demonstrate to your customers and the public at large that you’re cheering for the home squad. You also increase your chances of getting your brand seen out in the world, widening your audience as your customers use your branded merch.

Bledisloe Cup merchandise

With two matches due to take place on the last Saturday in July and first in August, there’s still time to order your promotional items. Below we’ve suggested a small selection to ‘get the ball rolling’, pun intended!

· Branded rugby balls offer a fantastic opportunity to showcase your logo during games in the park or your backyard, capturing the attention of all the rugby fans in the vicinity. This versatile ball is supplied deflated for convenience, allowing for easy transportation. What sets it apart is the opportunity for brand customisation – all four panels can be adorned with stunning spot colours, creating a unique and eye-catching promotional item. Simply request the available templates, and we'll ensure your branding stands out in style.

· Rugby ball keyrings provide a convenient and practical way for supporters to display their team loyalty while keeping your brand in mind. For marketers, these gifts provide a lot of bang for their buck – they’re small, durable and ensure that your company brand is always close at hand.

· And how about rugby ball-shaped bottles? Our branded 480ml bottle is the perfect accessory for rugby enthusiasts. With its fun rugby-inspired design and your brand logo prominently displayed, it allows your customers to show their love for the sport while staying hydrated. Whether they're on the sidelines cheering or joining in on the action, this bottle ensures their drink stays secure with its screw-on safety cap.

The Bledisloe Cup is not just a rugby competition – it's an electrifying clash between two rugby giants that ignites the passions of rugby fans worldwide. By aligning your organisation with this great event, you create a lasting connection between your brand’s and your customer’s shared passion for Australian rugby. These hard-wearing and durable items effortlessly combine practicality and fun, making them customer favourites that will be used even after the excitement of the competition is over. So, gear up, get involved, and let your brand shine during this exhilarating battle of rugby rivalry!