Statistics Prove Promotional Merchandise Actually Works

Promotional merchandise can be a fantastic way to promote your business in Australia, and for a good reason – they work!

Promotional merchandise can help attract new customers, increase brand awareness and generate a buzz around your brand. It's also an effective way to generate leads and increase sales. You can see a whole host of benefits! Let's have a look at five statistics that prove it's definitely worth the investment!

We know, Janine, we know how powerful promotional products can be – Trust us, we have the stats.

According to APPA (Australasian Promotional Products Association) here are 5 statistics on how consumers respond to promotional products. 

• 75% of people say they would rather receive a promotional product than any other traditional advertising.
• 79% of promotional product recipients go on to research the company.
• 70% of consumers wished they received promotional products from businesses more often.
• 81% of consumers will keep a promotional product for more than one year.
• Office workers hold onto promotional products for more than 4 years on average. This means a lot of years for brand impressions.

In a few words, promotional merchandise is a superb advertising choice, rather than print adverts or advert on television – your branded merchandise will be directly in your customer’s hands. 

With these five statistics, it's easy to see that promotional merchandise is an effective way to market your business and achieve your marketing goals in the AUS market. If you're looking for a cost-effective and impactful marketing strategy for your business in Australia, consider incorporating promotional merchandise into your next marketing efforts – you will notice that the results come straight away.

Now more than ever, marketers need to reward and build brand loyalty. In a study conducted by the APPA, marketers spend on promotional merchandise more than 1.34 billion dollars a year. This statistic shows the impact and popularity of promotional products in the business world. Suppose companies continue spending thousands and thousands of dollars on promotional products. In that case, this not only shows strong growth in the market but also, confidence in their ability to work and help them smash their marketing goals.

Looking at the studies, it seems as though any item can have a lasting impression and a huge value behind promotional products. Giving away something for free, even if it costs you just cents per item, can go a long way with your customers. Some of the most popular promotional merch include pens, mugs, t-shirts, water bottles, lanyards and caps.

After this insight, what are you waiting for? Contact us today about our range of promotional merchandise and see why our service is most trusted and confident by most schools, universities, charities, government and businesses in Australia.

Find out more about who is in the sector! 

APPA

Since 1986, the Australasian Promotional Products Association (APPA) represent businesses that specialise in tangible marketing through the supply, distribution and decoration of promotional products. With more than 800 members, APPA  is a respected and integrity organisation helping businesses create memorable branded experiences.

PPAI

The Promotional Products Association International (PPAI) is a trusted authority in the promotional industry, delivering true value knowledge, and essential resources to ensure the success of your promotional products business.