Heat Up Your Marketing This Summer with Branded Outdoor Essentials

Summer is just around the corner, and here in Australia, it’s a season that calls for beach days, BBQs, and plenty of time in the great outdoors. For businesses, this seasonal shift presents a golden opportunity to refresh your marketing strategies and connect with your customers. What better way to do this than by embracing the warm weather with branded outdoor essentials?

At EverythingBranded Australia, we know that getting ahead of the game when it comes to your promotional products can make all the difference. Preparing in advance is key to getting on top of seasonal marketing, acting as your secret weapon in keeping your brand at the forefront of your customer’s minds.

Seasonal Marketing: The Perfect Time for a Refresh

Summer doesn’t just mean sunny skies and ice cream cones – it’s a season that represents new possibilities and fresh beginnings. Your customers are stepping out, enjoying outdoor events, and making the most of the warm weather. It’s the perfect time for your brand to be seen!

Seasonal marketing allows you to tailor your promotions to what your customers need and want right now. When the temperatures soar, branded sunscreen and beach towels become instant hits. This approach ensures your brand is not only visible but useful.

What’s more, people love receiving promotional products that are practical. Give them something they can actually use, and they’ll keep your brand close all season long. That’s the power of smart, seasonal marketing!

Why Advance Planning is Key

Perhaps you’re thinking, "Summer’s still a little way off, do I really need to start planning now?" The short answer is: most definitely! Getting your summer promotional products sorted early means you’re ready to go when the season hits its peak. No last-minute stress, no rush orders, and no missed opportunities.

Advance planning gives you the time to choose products that truly align with your brand and your customers’ needs. It also allows for customisation – adding your logo, tweaking designs, and making sure everything looks perfect. Plus, a little extra time to ensure smooth delivery never hurts.

At EverythingBranded Australia, we’ve got your back when it comes to preparing for summer campaigns. If you don’t know where to start, take a look at some of our top promotional products you can brand and share with your customers this sunny season.

Top Picks for Summer Promotional Products

1. Branded Sunscreen and Lip Balm

Branded sunscreen or lip balm are essentials for anyone heading out into the summer heat, and your customers will thank you for helping them stay protected. Print your logo on these uber-practical gifts and you’ve got a product that’s both useful and brand-building.

2. Custom Beach Towels

If there’s one thing Aussies love, it’s a day at the beach. A custom-branded beach towel is the perfect way to keep your brand in the spotlight all summer long. Every time someone spreads out on the sand, your logo will be front and centre.

3. Branded Water Bottles

Staying hydrated is key during the summer months, and branded water bottles are always a hit. Whether your customers are at the gym, on a hike, or just lounging at the park, your logo will be with them wherever they go. Choose from a range of styles and materials – from stainless steel to eco-friendly options.

4. Custom Cooler Bags

Who doesn’t love a summer picnic or BBQ? Branded cooler bags are perfect for keeping drinks and snacks chilled, and they’re practical enough that your customers will use them again and again. Plus, every time they pull out their cooler bag, they’ll be reminded of your brand.

With summer on the horizon, now’s the time to start thinking about how you can make the most of this sunny season with your marketing. At EverythingBranded Australia, we’ve got a wide range of promotional products that are perfect for helping your brand stand out this summer. So, let’s get ahead of the game, and make sure your customers are thinking of you every time they grab their sunscreen, towel, or water bottle – or any one of the myriad promotional products you can offer your customers this summer.

Get in touch with one of our knowledgeable customer care team for help and advice on the perfect promotional merchandise for your organisation.

Summer marketing? Sorted!