Back to School: Make a Promotional Splash with Branded Merchandise

When the summer school holidays draw to a close and the golden hues of autumn are on the horizon, there will be an unmistakable buzz in the air. It's a time filled with anticipation and the scent of fresh school supplies. 

If you're a school looking to promote your business and sell branded school items, this time presents a golden opportunity to make a lasting impression. By incorporating your school's brand into essential school gear like backpacks, pencils, notebooks, and clothing, you can ensure that your logo is seen and appreciated, fostering positive associations with your brand while at the same time creating a feeling of togetherness amongst your students wearing and using the items.

Back to School season in Australia is a time when families and students are on the hunt for supplies and clothing to kick-start the academic year. It's a period when the city streets come alive with bustling students and parents making their rounds. What better time to showcase your school's brand?

Here's why the school start season is the perfect opportunity to use promotional branded products:

1. Visibility

With Australian students heading to schools, colleges, and universities, there's a surge in foot traffic, both on the streets and within educational institutions. Branded products like backpacks, clothing, and stationery are bound to be noticed by a diverse audience.

2. Positive associations

In Australia wearing school-branded clothing evokes a sense of belonging and pride, fostering unity, positive memories, and alumni connections. It signifies ongoing support for one's educational journey while promoting community involvement and creating a positive image.

3. Long-lasting exposure

Imagine a student carrying your school-branded backpack every day or jotting down notes in your branded notebook throughout the school year. The exposure your brand receives is not only extensive but also long-lasting.

4. Targeted marketing

Back-to-school promotional items allow you to directly target the student and parent demographic, a market that's highly active during this season.

Top school start promotional products

Now that we've established why school start promotions are a smart move, let's explore some of the top promotional branded school and college products in Australia to consider:

Custom school backpacks

These are Back to School essentials. Design stylish and durable backpacks with your brand's logo and watch them become a student's everyday companion.

Branded pencils and pens 

Every student needs writing instruments. Personalised pencils and pens are practical and can be distributed in schools and community events.

Custom notebooks 

Notebooks are a very useful tool used by students of all ages. Add your logo to these everyday essentials and ensure your brand is a part of students' educational journeys.

Branded clothing 

From T-shirts to hoodies, your logo can adorn any clothing item. Promote your brand as part of a stylish school wardrobe.

Why are clothing items such a great promotional product?

Wearing clothing with a school's brand can instil a sense of belonging and pride in students and alumni. It fosters a strong emotional connection to the school and its community.

Branded clothing is often worn at sporting events, rallies, and other school-related activities. This fosters a sense of unity and school spirit among students, promoting a positive atmosphere.

As the school bells ring and the academic year begins anew, seize the school start season as an opportunity to make a promotional splash. Whether it's a custom school backpack, branded stationery, or clothing, the possibilities are endless. Let your brand be part of students' journeys, creating positive associations, encouraging the school spirit, and gaining long-lasting exposure in the process. It's time to embrace the Back to School spirit and make your school brand an essential part of the season!